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Strategic Operations

Fix the Systems that Control Cash, Capacity and Execution

Operational problems rarely announce themselves as operational problems. They show up as cashflow pressure, margin erosion, missed targets, and constant firefighting.

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Under the Strategic Operations banner, Tree Consulting focuses on the commercial engine of the business — how work flows, how money moves, and where value quietly leaks out of the system.

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This is where Cashflow+ lives. Not as accounting. Not as finance theory. But as a business diagnostic and redesign discipline.

Process Redesign & Efficiency Diagnostics

What This Actually Means

Every business runs on processes — even if no one has ever written them down.

When processes evolve accidentally instead of intentionally, inefficiency becomes invisible and accepted.

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This service identifies where operational design slows delivery, increases cost, or forces people to work around the system.

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Typical Symptoms We Fix

  • Work taking longer than it should

  • Bottlenecks dependent on specific people

  • Rework, duplication, or constant exceptions

  • Good staff compensating for poor processes

  • Growth increasing stress instead of profit

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What We Do

  • Map critical operational processes end-to-end

  • Identify friction, delays, and failure points

  • Redesign processes for speed, clarity, and accountability

  • Remove unnecessary steps without increasing risk

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What This Delivers for You

  • Faster turnaround times

  • Lower operational cost per unit of output

  • Less dependence on hero employees

  • Greater scalability without chaos

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Commercial Outcome: More output with the same resources — or the same output with lower cost.

Cashflow Plus: Profit & Leakage Analysis

What This Actually Means

Most cashflow problems are not sales problems. They are leakage problems.

Cashflow+ is a structured, diagnostic-led analysis that reveals where profit is earned, delayed, diluted, or lost across the business.

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This goes beyond financial statements to examine behaviour, pricing, follow-up, decision-making, and operational drag.

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Typical Symptoms We Fix

  • Healthy revenue but constant cash pressure

  • Margins eroding despite price increases

  • High effort with disappointing profit

  • Too many "busy but not productive" activities

  • Decisions made without understanding downstream impact

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What We Do

  • Conduct a deep, interview-based commercial diagnostic

  • Analyse pricing confidence, margin structure, and cost drivers

  • Identify revenue leakage and cashflow timing gaps

  • Quantify missed opportunities across the sales and operations chain

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What This Delivers for You

  • Clear visibility into where profit is really made

  • Prioritised fixes with the highest financial leverage

  • Improved cashflow without relying on sales growth

  • Confidence in pricing and commercial decisions

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Commercial Outcome: Stronger cashflow, healthier margins, and fewer financial surprises.

Business Model Stress-Tests

What This Actually Means

A business model that works in good conditions can fail under pressure. Stress-testing examines how resilient your business is when assumptions change — volume drops, costs rise, key staff leave, or demand shifts.

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Typical Symptoms We Fix

  • Overreliance on a few customers or products

  • Thin margins vulnerable to small shocks

  • Growth strategies that increase risk

  • Decisions made on optimism rather than resilience

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What We Do

  • Test revenue, cost, and capacity assumptions

  • Model downside, upside, and break-even scenarios

  • Identify structural risks and hidden dependencies

  • Redesign elements of the model to improve robustness

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What This Delivers for You

  • Clear understanding of operational and financial risk

  • Better strategic decision-making

  • Increased resilience under uncertainty

  • A business that can absorb shocks and still perform

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Commercial Outcome: Reduced risk exposure and more confident long-term planning.

How This Works for Clients

Step 1: Commercial & Operational Diagnosis

We identify where cash, effort, and time leak out of the system.

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Step 2: High-Leverage Redesign

We focus on changes that deliver disproportionate financial impact.

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Step 3: Implementation With Decision-Makers

Fixes are implemented with owners and senior managers — not delegated blindly.

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Step 4: Reinforcement & Tracking

Results are tracked to ensure improvements translate into real cash and capacity.

Who This is For

Suitable for:​

  • Medium-sized businesses with operational complexity

  • Owners and executives under cashflow or margin pressure

  • Businesses preparing for growth, sale, or restructuring

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Not suitable for:

  • Startups

  • Businesses seeking accounting or bookkeeping services

  • Organisations unwilling to examine how decisions are really made

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The Bottom Line

If your business feels busy but financially tight, the issue is rarely effort. It is almost always how the system is designed to work.

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Strategic Operations fixes the design — so cash, capacity, and performance improve together.

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